Seeing The World In Black And White

Design Therese Sennerholt Styling Lotta Agaton Photography Kristofer Johnsson Image 1

For a while now I’ve been feeling a little more Aussie than the Swede I actually am. I’ve found myself saying “no worries” and “whatever”, and letting others take charge. I’ve been in the grey zone, where things are a bit softer and fluffier. Maybe motherhood has finally caught up with me!

However, my Scandinavian side has crept back in over the last few days, and I’ve suddenly felt more assertive. I have a lot more energy and focus, and feel the need to be more “black and white” – a very Swedish trait.

These new prints from super-talented art director and typographer Therese Sennerhold (a Swede, of course) suit my current mood perfectly. I can so identify with her mottos – particularly the one that says: “Life is color, but black and white is more realistic.”

The prints in the picture above are called “Grid” and “Simply Black”. I love the bold, clean lines and strong wording against the “Grid” design. It is simplistic, strong and striking at the same time!

Design Therese Sennerholt Styling Lotta Agaton Photography Kristofer Johnsson Image 2

Therese creates graphic prints with new and old quotations and sayings, some of which she has found and others she has made up herself. How fresh is the pairing of “Monday Delight” with “Bold and Straight”, especially when contrasted with the softer angles of the blue light?

Design Therese Sennerholt Styling Lotta Agaton Photography Kristofer Johnsson Image 3

The collection Shapes + Words includes pairs of prints, one featuring a phrase and one featuring a shape. Although they’re not sold together, they share a common denominator – whether a colour or a design – and they sit beautifully together.

With its grey tones, the top design, called “Playground”, softens the black-and-white graphic print (“No Perfection”). Saying that, the underlining of the words also softens “No Perfection” – or is that the clever styling, with the pastel shirt nearby?

Design Therese Sennerholt Styling Lotta Agaton Photography Kristofer Johnsson Image 4

Therese has also produced striking postcards to complement her prints. I love the subtle inclusion of colour in the postcards … although that must be my Australian side creeping through again.

Design Therese Sennerholt. Styling Lotta Agaton. Photography Kristofer Johnsson.